GE Is Celebrating Inventor’s Day by Selling $32 Boxes of Gadgets and Goodies
Performance Marketing
Thomas Edison is credited with inventing the light bulb and camera, but what would he think of 3-D printers?
Is Vine’s Loop Counter Useful or ‘Weird’ Marketing Math?
Performance Marketing
Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in [...]
Jeff Goldblum Is Out of His Mind in Tim & Eric’s Loony Ad for GE Lighting
GE has been doing a lot of poignant ads through BBDO New York lately—the dreamy fantasy world of "Childlike Imagination" (an Emmy nominee this year); the haunting dystopia of "Ideas [...]
Is This the Coolest Agency Office in N.Y.?
Brand Marketing
With creative agencies continuously dishing out new, crazy ideas, it's hard not to wonder: "What do their offices look like?" After all, we've recently seen an Amsterdam design studio that [...]
Beeping Boy Talks to Machines and Will Steal Your Heart in Charming GE Ad
Creativity
We've seen plenty of ads that use kids to illustrate the power—and limits—of technology. But rarely does it translate in a way that doesn't seem hokey or freakishly dystopian. GE [...]
Ad of the Day: Ideas Are Feared and Neglected in a World of Shortsighted Cretins, Says GE
Brand Marketing
In its advertising, GE usually sticks to one of two themes.