Ad of the Day: Ideas Are Feared and Neglected in a World of Shortsighted Cretins, Says GE

A hopeful vision, or just bleak?

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

In its advertising, GE usually sticks to one of two themes. There are the "cool technology stunt" ads ("Drop Science," "#SpringBreakIt") and the "human face of technology" ads ("Childlike Imagination," "Kumiko's First Ultrasound"). In both cases, you're left feeling pretty good about the world and/or impressed with the stuff GE is coming up with.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in