Virtual reality is starting to take shape for brands. Coming off of buzz at CES and Detroit's North American International Auto Show, Whirlpool and Toyota are already betting on the technology. And on Thursday, an executive from GE explained how it wants to create a catalog of content for storytelling using virtual reality.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in