Jeff Goldblum Is Out of His Mind in Tim & Eric's Loony Ad for GE Lighting

Brand does a 180 with fake infomercial

GE has been doing a lot of poignant ads through BBDO New York lately—the dreamy fantasy world of "Childlike Imagination" (an Emmy nominee this year); the haunting dystopia of "Ideas Are Scary"; the adorably odd science fiction of "The Boy Who Beeps."