Power Players: From Euro 2020 to the Olympics, Sponsors Compete With Athletes’ Own Brands
Cristiano Ronaldo and Coca-Cola are only following Michael Jordan and Reebok's lead.
VML Launches a Fellowship Program to Unite Its U.S. and China Offices and Reduce Turnover
Brand Marketing
As a relatively young global network (founded in 1992) VML noticed that while it's continuing to expand across the world, there has been some trouble developing a connection between its [...]
Snapchat Is Bringing Live Scores to High School Football Games This Fall
Performance Marketing
Snapchat has inked a deal with ScoreStream, a platform that crowdsources live sports scores, to power real-time geofilters at high school football games in the U.S. this fall.
Check Out the 26 Boldly Inventive Campaigns That Won This Year’s Project Isaac Awards
Brand Marketing
In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may [...]
‘Love Has No Labels’ Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial
Brand Marketing
Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial.
ESPN The Magazine Teamed With Gatorade for This Mysterious, Tech-Savvy ‘Body Issue’ Cover
Performance Marketing
ESPN The Magazine has eight main covers this week for its annual Body Issue. They feature NFL player Vince Wilfork, soccer star Christen Press, MMA fighter Conor McGregor and three-time NBA [...]