Faroe Islands, Population 50,000, Lure 700,000 Virtual Visitors With Gamified Tours
The Faroe Islands, a Nordic nation between Norway and Iceland, scores another viral marketing hit.
This Article IS About Gamification–and About the Extrinsic & Intrinsic Rewards that Make it Work
Denis Wilson, please don't throw the baby out with the bathwater. In your recent article that wasn't about gamification, you criticized the concept as being manipulative, and about big money. Guilty as charged--in [...]
Retailer’s Holidays Focus Ain’t Sexy, Just Real
Performance Marketing
Sometimes it's refreshing to hear a brand admit that it has put together a fairly elaborate effort not to reel in more fish (i.e., customers) right then and there, but [...]
Gamification Adds Play Element Magazine Publishers Have Always Sought
Like poets, magazine publishers live among us to teach and delight, to inform and entertain. They are joined in this worthy endeavor by games makers, and the very best games [...]