Advertisers Say Gaming App’s ‘Winning’ Approach Is Creating More Sales Than Display Ads

Anyone can serve an ad to a consumer, but how to get that consumer to click through—or even better, to actively engage with the brand—is one of the central struggles of digital advertising.

How a Trivia Game Helped Brands Reach Mobile Users

How do you reach a consumer on the go?

Coke’s Recyling-Themed Arcade Game Accepts Empty Bottles Instead of Money

Would more people recycle if the process were actually fun? Coca-Cola and agency Grey Dhaka tried to answer that question by placing six "Happiness Arcade" machines around Dhaka, Bangladesh.

Retailer’s Holidays Focus Ain’t Sexy, Just Real

Sometimes it's refreshing to hear a brand admit that it has put together a fairly elaborate effort not to reel in more fish (i.e., customers) right then and there, but just to make sure the lake remains stocked with prospects.