Web Strategy

Gamification Adds Play Element Magazine Publishers Have Always Sought

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By Linda Ruth

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Like poets, magazine publishers live among us to teach and delight, to inform and entertain. They are joined in this worthy endeavor by games makers, and the very best games are able to generously do both.

Talented teachers, leaders, motivators, and, yes, marketers have always integrated varying levels of play into the serious work they do; but as a marketing concept, gamification has been around since late 2010. Gamification uses technology in engaging ways to encourage desired behaviors.

Gamification

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Headshot of Linda Ruth

Linda Ruth

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, 'Internet Marketing for Magazine Publishers' ; 'How to Market your Newsstand Magazine'; and 'Secrets of SEO for Publishers' can be found on Amazon. Find her online at Google Plus, Magazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

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