CRM

Gamification: Game Playing? Or Game Changing?

Headshot of Gary Hennerberg
By Gary Hennerberg

Direct marketers have known for years that involvement devices in direct mail draw the reader in and often result in higher response rates. A couple of recent articles about “gamification,” and the fact that the Super Bowl game is coming in a few days, got me to thinking about how direct marketers can seize the “gamification” phenomenon. Here are five ideas about how you can use our cultural obsession to play games to boost response.

Two recent articles are worth noting for direct marketers.

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Headshot of Gary Hennerberg

Gary Hennerberg

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, 'Crack the Customer Mind Code.' He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

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