Millennials want to feel like they're making a difference in the world, donating to worthy causes or buying responsibly made products. But it never hurts to give them something in return for their money and time.
This marketing company may be a CMO's secret weapon. It reportedly helped Unilever save millions of dollars in marketing costs, and GE uses it to get more social on places like Snapchat and Instagram.
Well, this is adorable. For its pro-bono holiday project, agency McKinney created Gingerbreadbnb.com, a site that mimics Airbnb but lets you book virtual stays at confectionary cabins instead.
The GIF has a future in mobile advertising, especially within messaging apps, according to Kik. The messaging startup, which just raised $38.3 million, has purchased Relay, a GIF-based messaging app that fits into its ad plans.
Yahoo is looking to buy a piece of Snapchat with an investment that values the hot messaging app at about $10 billion, according to reports. Yahoo is among a number of venture capital firms, including heavyweight Kleiner Perkins Caufield and Byers
Snapchat joined the $10 billion startup club, alongside the likes of Uber and Airbnb, according to a Wall Street Journal report. Silicon Valley investment house Kleiner Perkins Caufield & Byers invested in the messaging app based largely on its huge user base, 100 million per month,
GetTaxi—a consumer taxi app that has seen success in cities in Israel, Russia and the U.K.—launched in the United States this week, in New York, and secured an additional $150 million in funding, bringing the total raised to-date to $207 million. The company partners with local fleets to provide taxi service to consumers.
Are you afraid of heights? Swimming with sharks? If you have a phobia you've been meaning to overcome, now is a particularly good time, thanks to a new campaign from the Canadian Cancer Society that lets you simultaneously raise money for the fight against cancer.The idea behind the cash-and-awareness push, called the Fearless Challenge and created by Lowe Roche, is basically Kickstarter meets Fear Factor for a good cause. Make a video of yourself describing your fear, set a target for how much cash it will take to get you face that fear, and when you've reached your fundraising goal, make another a video proving that you didn't chicken out.It launches with endorsements and pledges from celebrities, many of them actors. Kevin Zegers (of Air Bud and Gossip Girl), for example, will face his fear of embarrassment and confrontation by fighting a professional sumo wrestler for $10,000. Jonathan Keltz (of The CW's Reign and HBO's Entourage), who is terrified of spiders, will allow himself to be covered in tarantulas for $5,000. Self-described control freak Italia Ricci (of ABC's Chasing Life) will submit to a stunt drive with boyfriend Robbie Amell (of The CW's The Flash) for $2,000.The strategy is, overall, a clever one. It offers a relatively lighthearted way to approach an issue that's deeply scary, while also seeking to address the problem substantively. Proceeds from the campaign will go toward cancer research and support services for cancer patients and their families. And one of the campaign's key premises, that "no fear is too big or small," is a great one, sure to help keep the scope broad. Case in point: One of the challenges features a shy guy pledging to high-five strangers for $100.The woman who is promising on her pledge page to hug a circus clown for $100, though, really might want to reconsider. It's perfectly rational to avoid that. Check out more videos and campaign materials after the jump.
New York ad tech startup Yext raised $50 million in venture funding, CEO Howard Lerman revealed today.“This is the last round before we go public,” Lerman told Adweek. He expects to take the software services company public next year.
Social media monitoring company Brandwatch just raised $22 million. The company specializes in social "listening," tracking conversations online and giving data to brands to influence their strategies.