Political Marketing That’s Fooling Some of the People, Some (or All) of the Time
Performance Marketing
Increasingly unable to escape the deluge of hysterical ill-directed political marketing that is overflowing my inbox, I’ve jealously started wondering what Key Performance Indicators (KPIs) are guiding these communications consultants [...]
Saving Bees With the Ultimate Direct Mail Freemium
Performance Marketing
Direct mail freemiums can seem pretty dull after a while when you’ve seen as many as I have over the years at Who’s Mailing What! But sometimes a tactic — [...]
4 Delicious Ways to Leverage Recipes in Direct Mail
Performance Marketing
Direct mail can affect you in a lot of ways. It can make you happy, angry, inspired or sad … but can it make you hungry? It can when it [...]
Direct Mail for Nonprofit Fundraising
Performance Marketing
One of the most common industries to use direct mail is the nonprofit sector. With the economic hard times many nonprofits have more people to serve and are getting less [...]
Percolate Raises $40 Million to Build the Ultimate Marketing Machine
Performance Marketing
This marketing company may be a CMO's secret weapon. It reportedly helped Unilever save millions of dollars in marketing costs, and GE uses it to get more social on places [...]
Airbnb for Gingerbread Houses? Fully Baked Parody Is a Sweet Fundraiser for Homeless
Creativity
Well, this is adorable. For its pro-bono holiday project, agency McKinney created Gingerbreadbnb.com, a site that mimics Airbnb but lets you book virtual stays at confectionary cabins instead.