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Well, this is adorable.
For its pro-bono holiday project, agency McKinney created Gingerbreadbnb.com, a site that mimics Airbnb but lets you book virtual stays at confectionary cabins instead.
All "bookings" become contributions to New York homeless charity Robin Hood. The site notes that "100 percent of your donation goes directly to Robin Hood's initiative to help homeless families off the streets and into safe homes."