Political Marketing That’s Fooling Some of the People, Some (or All) of the Time
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Increasingly unable to escape the deluge of hysterical ill-directed political marketing that is overflowing my inbox, I’ve jealously started wondering what Key Performance Indicators (KPIs) are guiding these communications consultants to justify their million-dollar fees.
Are their efforts fooling all of the people all of the time? Or just some of the people some of the time?
In product marketing initiatives, there can be lots of bottom-line winners — all of the brands whose clickthrough numbers exceed the company’s KPI targets and show the kinds of bottom-line sales results that bring smiles to shareholders’ faces and money to their pockets.