W+K Amsterdam Is Helping Médecins Sans Frontières Raise More Money From Young People

Crowdfunding campaign for French nonprofit

Millennials want to feel like they're making a difference in the world, donating to worthy causes or buying responsibly made products. But it never hurts to give them something in return for their money and time. The French humanitarian medical organization Médecins Sans Frontières, which delivers emergency aid to those in need, created an online crowdfunding platform to raise 1 million euros in 60 days.