W+K Amsterdam Is Helping Médecins Sans Frontières Raise More Money From Young People

Crowdfunding campaign for French nonprofit


Millennials want to feel like they're making a difference in the world, donating to worthy causes or buying responsibly made products. But it never hurts to give them something in return for their money and time. The French humanitarian medical organization Médecins Sans Frontières, which delivers emergency aid to those in need, created an online crowdfunding platform to raise 1 million euros in 60 days.

One of the organization's major hurdles is that as an independent organization, it needs donations to help its volunteers save lives in areas where natural disasters have occurred or wars have broken out.

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