Food Brands Capitalize on Fourth of July to Build Long-Term Digital Chops
Performance Marketing
Cracker Jack, Peanut Butter & Co. and StarKist are celebrating the Fourth of July this year with efforts that turn one-off campaigns into more strategic digital plans.
Lay’s Crowdsourced Potato-Chip Finalists: Cheesy Garlic Bread, Chicken & Waffles, Sriracha
Creativity
Lay's "Do Us a Flavor" Facebook contest has come to an end, and the potato-chip brand is now market-testing three finalists: Cheesy Garlic Bread, Chicken & Waf
Frito-Lay Likes the Data From Doritos’ ‘Crash the Super Bowl’
Performance Marketing
Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner.
Frito-Lay, Activision Team on Gaming Giveaway
Brand Marketing
When Activision launched its Skylanders: Spyro’s Adventure video game last fall, they—and game developer Toys for Bob—banked on its kids appeal by having players purchase toy action figures to access [...]
Talk to Her
Brand Marketing
It won’t come as a revelation to many that Harley-Davidson markets to women, the focus of several of the iconic motorcycle brand’s digital initiatives and promotional events. What might surprise [...]
Media All-Star: Kristen Colonna
Brand Marketing
Frito-Lay had a problem: women weren't walking down the snack aisle in the grocery store anymore.