Frito-Lay Likes the Data From Doritos' 'Crash the Super Bowl'

Facebook-anchored effort hits 100 million views

Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner. The Frito-Lay brand—which had anchored the effort on a microsite in years past—drew nearly 100 million views for the five finalist videos in the user-generated contest, breaking its record.

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