Forsman & Bodenfors

Our First Arc Awards Winners Represent the Best in Branded Storytelling

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]

Volvo Won Its Adweek Arc Award by Letting a 4-Year-Old Drive One of Its Trucks

The Volvo FMX 18-ton construction truck bills itself as "built for the toughest working conditions on earth." Volvo Trucks and agency Forsman & Bodenfors set out to prove that claim in a unique and effective way: by letting an adorable and fearless 4-year-old girl take it for a test drive.

Ad of the Day: A Volvo Truck Tows a Paraglider in Brand’s Latest Daring ‘Live Test’ Stunt

Volvo Trucks is spewing a bunch of technical information about its new transmission, including its "unique powertrain," D13 engine, I-Shift Dual Clutch and low-fuel consumption. But mainly what you'll remember about its latest video is a dude paragliding behind a massive rig while it speeds up to a narrow passageway under a low-lying bridge.

MDC Acquires the Agency Behind Volvo’s ‘Epic Split’ Campaign

MDC Partners and Crispin Porter + Bogusky today announced a major win for the network. MDC has acquired Swedish agency Forsman & Bodenfors—perhaps best known as the agency behind Volvo's "Epic Split" campaign—forming a "strategic global partnership" between the agency and CP+B.

Forsman & Bodenfors Wins PR Grand Prix for Showing Exactly How Good Organic Food Is

CANNES, France—Already a winner at the International Andy Awards and Eurobest, "The Organic Effect," a campaign for Swedish supermarket chain Coop, took home the PR Grand Prix tonight at the Cannes Lions festival here.

A Skin Care Brand Bravely Stood Up for China’s ‘Leftover’ Women Unmarried After 25

SK-II, a Chinese skin care brand, took over a so-called "marriage market"—where Chinese parents go to post elaborate personal ads for their daughters—to stand up for all the "leftover" women who aren't married, and are treated shamefully, after age 25.

Ad of the Day: A 4-Year-Old Pilots a Volvo Truck in Rollicking Follow-Up to ‘Epic Split’

It's one thing to say your truck is tough, but it's another to hand the wheel over to a 4-year-old and let her crash it through buildings and ravines.

Google and Facebook Made These Posters to Illustrate the Unstoppableness of the Internet

The 20th Annual Webby Awards has a pretty cool call for entries campaign—featuring 20 prior Webby winners creating posters inspired by the theme "The Internet Can't Be Stopped." We highlighted several of them a few months ago (from Wieden + Kennedy and NASA's Jet Propulsion Laboratory, among others.) Now, here's a new batch—featuring entries from two of the Internet's biggest players, Google and Facebook.

Why This Copywriter Said a Bitter Farewell to Facebook With a Topless Photo (NSFW)

Eva Råberg broke up with Facebook on Thursday in what might be the most visible way possible—by baring her breasts.

Ad of the Day: H&M’s Magnetic New Anthem Spot Breaks All the Fashion Rules

Over the course of H&M's new 90-second anthem spot—one of the most richly diverse ads in recent memory—a case is made for Iggy Pop as a voice actor. The singer's deep, gravelly voice elevates the ad's copy, making it feel unexpected even as the pattern emerges.