Our First Arc Awards Winners Represent the Best in Branded Storytelling
Brand Marketing
Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons [...]
A Skin Care Brand Bravely Stood Up for China’s ‘Leftover’ Women Unmarried After 25
Creativity
SK-II, a Chinese skin care brand, took over a so-called "marriage market"—where Chinese parents go to post elaborate personal ads for their daughters—to stand up for all the "leftover" women [...]
Ad of the Day: A 4-Year-Old Pilots a Volvo Truck in Rollicking Follow-Up to ‘Epic Split’
Brand Marketing
It's one thing to say your truck is tough, but it's another to hand the wheel over to a 4-year-old and let her crash it through buildings and ravines.
Google and Facebook Made These Posters to Illustrate the Unstoppableness of the Internet
Creativity
The 20th Annual Webby Awards has a pretty cool call for entries campaign—featuring 20 prior Webby winners creating posters inspired by the theme "The Internet Can't Be Stopped." We highlighted [...]
Why This Copywriter Said a Bitter Farewell to Facebook With a Topless Photo (NSFW)
Creativity
Eva Råberg broke up with Facebook on Thursday in what might be the most visible way possible—by baring her breasts.
Ad of the Day: H&M’s Magnetic New Anthem Spot Breaks All the Fashion Rules
Brand Marketing
Over the course of H&M's new 90-second anthem spot—one of the most richly diverse ads in recent memory—a case is made for Iggy Pop as a voice actor. The singer's [...]