The 20th Annual Webby Awards has a pretty cool call for entries campaign—featuring 20 prior Webby winners creating posters inspired by the theme "The Internet Can't Be Stopped." We highlighted several of them a few months ago (from Wieden + Kennedy and NASA's Jet Propulsion Laboratory, among others.) Now, here's a new batch—featuring entries from two of the Internet's biggest players, Google and Facebook.
Google's poster is a series of icons, topped by a head wearing virtual reality goggles. Along the way, the poster seems to nod to Facebook and Instagram with thumbs-up and heart icons (which could double as a Twitter reference now, of course) before including Google Plus's +1 icon. Check it out here:
Facebook's poster, meanwhile, is much simpler and more cosmic—an all-way traffic light that's green all the time, just hanging there in space. (Voiceover: "And that's why traffic lights are like Facebook…")
3) Forsman & Bodenfors
Swedish ad agency Forsman & Bodenfors, best known for its "Epic Split" ad with Jean-Claude Van Damme, was also commissioned to do a poster. It went for comedy with this riff on planking:
4) National Geographic
We like the haunting nature of NatGeo's entry, too, reminding us of how the Internet isn't separate from the "real" world at all. It's also cosmic, in its way, with more of an emotional pull than the Facebook poster.
Finally, here is R/GA's entry. It also has a stoplight theme, although in R/GA's vision, the Internet is hardly green all the time. One day it will be, perhaps, if we can solve the pesky issue of buffering.
New posters are going up on webbyawards.com each week. Check out the site in the coming week for entries from Droga5, Crispin Porter + Bogusky, Giphy, Mother New York and Vice. The Webbys are also featuring interviews with some of the poster makers—like this one with Wieden + Kennedy.
Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.