ESPN and Celine Dion Capture the Mood of a Nation Yearning for Football
Sports fans haven’t had many reasons for excitement in 2020, with several keystone events canceled and seasons delayed. Even when sports like basketball have seemed on the path to returning [...]
Inside the Effort to Brand Tom Brady
Brand Marketing
You may have noticed this past NFL season that Gisele Bündchen has been busy sharing her family's New England Patriots pride on Instagram, or that husband Tom Brady has been [...]
NBC Has Officially Sold All of Its $4.5 Million Super Bowl Spots
It's official, and not a moment too soon: NBC has sold every single spot in the Super Bowl, although some pre-game spots are still up for grabs, according to Seth [...]
How Riddell Saved Players’ Skulls But Still Got Left With Plenty of Headaches
Brand Marketing
In January 2010, President Obama paid a visit to the Riddell athletic goods factory in Elyria, Ohio. On the shop floor, the workers presented the chief exec with a gift—a [...]
Victoria’s Secret Teases Super Bowl Campaign With Supermodel Football Game
Brand Marketing
Victoria's Secret will make its third appearance at the Super Bowl this year with a clan of supermodel Angels. The 30-second spot is part of a Valentine's Day-themed campaign that [...]
Nickelodeon Says It’s Growing Audience by Adding Sports to the Mix
It's been four months since kid-focused cable network Nickelodeon took the leap of dedicating a 2-hour prime-time block to sports programming. So how is it working out?