Victoria's Secret Teases Super Bowl Campaign With Supermodel Football Game

Lingerie brand recruits Lily Aldridge, Adriana Lima and Karlie Kloss

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Victoria's Secret will make its third appearance at the Super Bowl this year with a clan of supermodel Angels.

The 30-second spot is part of a Valentine's Day-themed campaign that will run during the fourth quarter of the game on Feb. 1. The ad was created in house.

Today, the lingerie brand launched an 80-second video dubbed "Don't Drop the Ball" that features Adriana Lima, Doutzen Kroes, Lily Aldridge, Behati Prinsloo and Candice Swanepoel.

Two teams in red and white uniforms face off in the online spot.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in