Inside the Effort to Brand Tom Brady

Funny memes, childhood photos and his own personal logo

You may have noticed this past NFL season that Gisele Bündchen has been busy sharing her family's New England Patriots pride on Instagram, or that husband Tom Brady has been posting a lot of personal photos on Facebook. It's not a coincidence. Following in the trend of athletes trying to extend their careers past the playing field, Brady is making a concerted effort to turn himself from star quarterback to resilient brand with the help of social media.