How Riddell Saved Players' Skulls But Still Got Left With Plenty of Headaches

The hard-hitting story of a pioneering helmet brand

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In January 2010, President Obama paid a visit to the Riddell athletic goods factory in Elyria, Ohio. On the shop floor, the workers presented the chief exec with a gift—a custom-made football helmet finished in presidential blue, complete with the executive seal on the side.

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