ESPN and Celine Dion Capture the Mood of a Nation Yearning for Football

Missed the NFL? Well it's all coming back to you now

ESPN's spot features a n array of athletes, coaches (including the Steelers' Mike Tomlin) and even fictional characters. ESPN

Sports fans haven’t had many reasons for excitement in 2020, with several keystone events canceled and seasons delayed. Even when sports like basketball have seemed on the path to returning to normal, new rounds of Covid-19 infections made each subsequent week uncertain.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
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