KFC Will Bring Gaming to Instagram With the ‘Kentucky Fried Football Challenge’

Remember the old Mattel hand-held football video games? A modern-day version of the game is about to enter the social-media realm.

Here’s How ESPN NFL Host Suzy Kolber Got Her First Big Break

ESPN's Suzy Kolber is a pioneer among women in sports media regardless of whether or not she wants to admit it. Kolber is a legitimate NFL mind, respected across the industry for her all-around knowledge of football. After a stint as a weekend sports anchor in West Palm Beach, Fla., her career almost took off in a new direction at CNN.

How to Write the Perfect Tagline? Read It Aloud Like You’re Al Michaels

Taglines. Companies love them. Some real people notice them occasionally. And others think they're outdated or stupid. Some brands have ditched them completely. But they aren't going away any time soon.

Sports Illustrated Gears Up for College Football Season With a New Site

Sports Illustrated is gearing up for the college football season with the launch of its newest digital vertical, Campus Rush. The site, which officially debuted yesterday, focuses on the culture and lifestyle surrounding the sport.

Inside the Effort to Brand Tom Brady

You may have noticed this past NFL season that Gisele Bündchen has been busy sharing her family's New England Patriots pride on Instagram, or that husband Tom Brady has been posting a lot of personal photos on Facebook. It's not a coincidence.

NBC Has Officially Sold All of Its $4.5 Million Super Bowl Spots

It's official, and not a moment too soon: NBC has sold every single spot in the Super Bowl, although some pre-game spots are still up for grabs, according to Seth Winter, evp of ad sales for NBCUniversal's news and sports groups.

How Riddell Saved Players’ Skulls But Still Got Left With Plenty of Headaches

In January 2010, President Obama paid a visit to the Riddell athletic goods factory in Elyria, Ohio. On the shop floor, the workers presented the chief exec with a gift—a custom-made football helmet finished in presidential blue, complete with the executive seal on the side.

Victoria’s Secret Teases Super Bowl Campaign With Supermodel Football Game

Victoria's Secret will make its third appearance at the Super Bowl this year with a clan of supermodel Angels.The 30-second spot is part of a Valentine's Day-themed campaign that will run during the fourth quarter of the game on Feb. 1. The ad was created in house.

Nickelodeon Says It’s Growing Audience by Adding Sports to the Mix

It's been four months since kid-focused cable network Nickelodeon took the leap of dedicating a 2-hour prime-time block to sports programming. So how is it working out?

A $1.5 Million Loss? Furniture Chain Says Football Promotion Was Actually a Big Win

When Ohio State won college football's championship game Monday night, it was obviously good news for fans back home. But it was especially good news for those who took part in a furniture promotion that ended up refunding $1.5 million back to the shoppers.