Equinox

These Compelling Campaigns Are the Gold Standard for Sports Advertising

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold awards in this year's competition.Here are all the gold-award winners by category. You can scroll down to the "film" section to see examples of their work:

It’s Good to Be the Star of Cannes: R/GA Wins 33 Lions and Agency of the Year

Digital agency R/GA is having arguably its best year ever, leaving last week's Cannes Lions International Festival of Creativity with 33 shiny new Lions statues, including eight Cyber Lions and 11 Mobile Lions. That total—a record for R/GA—earned it Agency of the Year honors. Plus, Bob Greenberg received the Lion of St. Mark for lifetime achievement.

Clio Sports Awards Reveals Its 2015 Gold, Silver and Bronze Winners

Clio Sports, an event honoring excellence in sports marketing and advertising, announced its gold, silver and bronze shortlist winners for the second annual Clio Sports Awards Monday. 

At Equinox, Techie Fitness Bikes Are the New Workout Coach

There's no shortage of health-related tech at this week's South by Southwest, and Equinox has an interesting data-driven spin.

A Look at How Many People Keep Their New Year’s Resolutions to Get Fit

If you're like most people, you don't make a New Year's resolution. Maybe that's because few of who do make them (the vast majority of which involve getting in shape) manage to keep them for any decent length of time, according to a Horizon Media survey.

Working Out at Equinox Will Make You Tough, Naked and a Little Dumb

Getting ripped at a luxury gym will make you want to get more naked everywhere, says luxury gym Equinox.OK, if your prerequisite for being comfortable getting more naked everywhere is having the body of a super-fit fashion model, sure, makes sense. Getting ripped at a luxury gym will also make you want to get a black eye, though, or stow away with your buddy in the trunk of a luxury Mercedes, says Equinox. That makes less sense, because it's dumb to get punched in the face, or cram two people into the trunk of a sedan.The images in the new print and digital campaign from Wieden + Kennedy in New York, shot by photographer Robert Wyatt, feature the tagline "Equinox made me do it," because writ large, getting ripped at a luxury gym will make you feel like a badass, says the company. That means all kinds of new confidence and adventures with your high-end fashion accessories.It's not dissimilar in spirit to a highly sexualized campaign, shot by Terry Richardson, that the brand pulled amid criticism late last year. It's just toned in favor of a more ambiguously suggestive and playful sort of mischief, which makes it right on target for a health club that likes to hire fashion photographers to give it that vague haute glow.The new campaign even approaches direct relevance to the brand's actual product—fitness—with the shot of the guy in the ice bath, assuming he's recovering from a particularly intense workout … though he probably doesn't really need to bring that fancy watch into the tub with him.More images, a video and credits below.

The Secret to Danny Meyer’s Exceptionally Good Taste

Danny Meyer, trim as a track star and turned out in a dark gray suit despite the summer swelter, steps just outside Union Square Cafe, his landmark New York City restaurant that, even in its 27th year, is typically booked. A young couple with English accents, apparently tourists, studies the menu, encased in glass.