Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
There's no shortage of health-related tech at this week's South by Southwest, and Equinox has an interesting data-driven spin.
The gym chain and digital agency R/GA are showing off a fitness class in Austin this week called "The Pursuit by Equinox" that's being tested in New York, Los Angeles and Dallas. Studio classes of 40 to 50 people are set up with Schwinn bikes that measure 500,000 pieces of data while an instructor checks their performance with an iPad-equipped bike.