If you're like most people, you don't make a New Year's resolution. Maybe that's because few of who do make them (the vast majority of which involve getting in shape) manage to keep them for any decent length of time, according to a Horizon Media survey. The waning enthusiasm to work out also shows up in how much people value health and fitness brands, with healthy snacks and gyms topping out at the start of the year before entering their descent, according to BAV Consulting, a tracker of brand perceptions.
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