Digital to Pass 25% of Global Media Spend for First Time
Performance Marketing
Marketers will continue to pour more money into mobile and digital this year.
Katie Couric Bolts to Yahoo
Performance Marketing
Confirming what may have been the worst-kept secret in recent memory, Yahoo CEO Marissa Mayer on Monday officially announced that Katie Couric is joining the company as global anchor.
Will iTunes Radio Spark Digital Music Shakeout?
Performance Marketing
There appeared to be an overabundance of digital music streaming services before Apple’s iTunes Radio became a reality last week, so it stands to reason that a shakeout—if it wasn’t [...]
Facebook’s Global Mobile Ad Share Jumps to 16%, per eMarketer
Performance Marketing
Facebook's second year in mobile advertising has entailed a string of positive developments, so it's not entirely shocking to see eMarketer
Twitter, Starcom Mediavest Group Sign Huge Ad Deal
Performance Marketing
Starcom Mediavest Group has signed a huge advertising deal with Twitter representing hundreds of millions of dollars in revenue over multiple years for the tech company, the Financial Times reported [...]
What Does That Second Screen Mean for Viewers and Advertisers?
Performance Marketing
The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab [...]