Elon Musk

How Elon Musk’s Tesla Brand Has Super Charged Automotive Marketing

Some of us old enough to remember the 1980s know that Tesla used to be a hair-metal band. Others who paid attention in history class know that Telsa was, in the 1880s, the Serbian-American engineer who invented the polyphase AC generator—the mot

Vanity Fair’s Graydon Carter on Covers, Caitlyn and Trump

To say it's a magazine cover that made history doesn't quite cut it. We're talking about a project so massive, so secretive that only eight people inside publisher Condé Nast knew about it and a security firm was enlisted to keep it under wraps.

How Elon Musk Helped CNNMoney Get a New Advertiser

For its next digital effort, CNNMoney picked the brain of one of the most visionary minds of our time: Elon Musk.

Meet the Most Interesting Space CEO You’re Not Following on Twitter

Tory Bruno, CEO of United Launch Alliance

6 CEOs Who Have More Twitter Followers Than Their Companies

Sure, you would probably suspect for some of the world’s biggest brands to have a mass following on Twitter, but what about the chief executive officers behind those companies? While some CEOs leverage social media to tackle customer service head-on, most use it to simply tweet out relevant news about their respectable industries while putting a face on their brands.

Ladies’ Nights


Twitter Has Fun With Elon Musk’s ‘D’

Elon Musk’s model D car is the most unfortunately named product since the iPad reminded consumers of feminine hygiene. So when Musk promised to "unveil the D" last night, you could imagine the reaction on Twitt

NASA’s New Mission: Conquering Social Space

Space, the final frontier … for marketers?  Illustration: Lincoln Agnew

Will Elon Musk Reward The Oatmeal’s Glowing Tesla Review With an $8M Donation?

Tesla Motors just got one hell of an unsolicited endorsement, in the form of a glowing review from Model S owner and massively popular cartoonist Matt "The Oatmeal" Inman.

Virgin Galactic Is Going to Be Social Media on Rocket Fuel

It might be many months before Virgin Galactic carries paying customers—rich people and celebrities, mainly, with $250,000 to fork over—into outer space.