NASA's New Mission: Conquering Social Space

With millions of followers on Facebook, Twitter and Instagram, the next target is Mars

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Space, the final frontier … for marketers? 

Illustration: Lincoln Agnew

Mass media and space travel have always been entwined, the former promoting and propelling the latter since America’s epic push five decades ago to land on the moon before Communist cosmonauts planted the hammer and sickle on its cratered surface.

In the late 1950s and ’60s, the National Aeronautics and Space Administration’s publicity machine piloted the first space age into every conceivable cranny of the nation’s collective consciousness.

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