In Its First Global Campaign, Uniqlo Ponders Why We Get Dressed Every Day
Creativity
"Every day we get dressed ... but why?" That's the question that opens "Why Do We Get Dressed?" for Uniqlo Lifewear. Created by Droga5 New York, the brand's first-ever global [...]
Hillary Clinton’s New Ad Paints Donald Trump as a Bad Role Model for Kids
Brand Marketing
Hillary Clinton's campaign just released a new 60-second attack ad using some of Donald Trump's most deplorable moments against him.
Bryce Harper Sweats the Numbers in His Snazzy New Under Armour Ad (and Shoes)
Creativity
Stats might be a big deal in baseball, but four-time all-star Bryce Harper wants young players to know there's something more important—their feet. Under Armour is out with a new [...]
This Fourth of July, Dixie Salutes Salad-Loving Men and Wants You to Stop Shaming Them
Creativity
Dear men of the world: The Fourth of July is just around the corner, which means it's time to fire up the grill and break out all the meat. Some [...]
Droga5 Brought Some Wild Tech Bells and Whistles to This Interactive Hennessy Site
Creativity
Some of the best marketing embodies the brand promise you're trying to communicate. This is especially true of well-crafted products, whose advertising had better be well-crafted, too. Droga5 takes that [...]