Is Pokemon Go Finally Making Augmented Reality Mainstream?

Brands like Porsche and State Farm are trying it out

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Until Pokemon Go became a viral phenomenon by amassing more than 100 million downloads in a few weeks, augmented reality was confined to tech types and sci-fi fiends. However, thanks to the game, many have now tried AR for the first time, as kids and adults alike roam through town catching digital monsters superimposed on a physical world.

"I put this up there with the first time you saw the iPhone, the first time you saw the connectivity and relationship definition of Facebook," said Michael Koziol, president of Huge's office in Atlanta.

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