Hillary Clinton’s New Ad Paints Donald Trump as a Bad Role Model for Kids

Using his own words against him

Headshot of Kristina Monllos

Hillary Clinton's campaign just released a new 60-second attack ad using some of Donald Trump's most deplorable moments against him. 

The spot, which was rolled out on the candidate's Twitter, Facebook and Instagram platforms this morning, features children all across the country, their faces aglow from their television sets as they watch Trump say racist, sexist and ableist things to his supporter base who respond with laughter and cheer.  

By letting Trump speak for himself and showcasing what it looks like when children hear those words, the effort seems to paint a dystopian view of the future before presenting Clinton as a voice of reason.

Clinton's camp has used a similar tactic before, letting members of the Republican party do the Trump bashing instead of Clinton herself. 

As reported by the Washington Post, the spot will be used in battleground states like Virginia, Ohio, Colorado, New Hampshire, Iowa, Florida, Nevada and North Carolina as part of a $10.5 million ad deal that was announced in June. 

While Droga5 would not confirm if the agency was behind the ad, referring Adweek to Clinton's press team, David Droga did tweet about it. Clinton's team did not immediately respond to requests for comment. 

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.