The Most Interesting Man in the World Is No Longer Interesting
In 2006, Dos Equis beer launched an ad campaign featuring “the world’s most interesting man” — a campaign that ran for 10 years and had an undeniable impact on sales, [...]
How Heineken’s Special Blend of Storytelling and Science Won the Day
Brand Marketing
Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in [...]
Is Virtual Reality the Next Big Form of In-Bar Entertainment?
Performance Marketing
Would you strap on an Oculus Rift headset at your favorite bar? In the latest example of how marketers are embracing virtual reality, alcohol brands are taking branded entertainment to [...]
Check Out the N.Y. Home of Havas [Video]
Brand Marketing
Lower Manhattan's Hudson Square area, once home to mostly industrial tenants and printers, is now home to some of the world's biggest advertising agencies.
Together at Last: Richard Branson and the Most Interesting Man in the World
Creativity
What do you get when you bring together two of the world's most interesting men? A hotel ad, apparently. To promote the upcoming reveal of the first Virgin Hotel, located [...]
Here Are Some Advertising Slogans. Do You Remember the Brands? [Video]
Brand Marketing
What's the last advertising slogan you remember?