The Most Interesting Man in the World Is No Longer Interesting

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

In 2006, Dos Equis beer launched an ad campaign featuring “the world’s most interesting man” — a campaign that ran for 10 years, and it’s had an undeniable impact on sales with some reporting an increase of 22 percent while other imported beer sales fell 4 percent in the U.S.

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