Disney

Our First Arc Awards Winners Represent the Best in Branded Storytelling

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]

Here’s What Makes Disney the Most ‘Intimate’ Brand for Millennials

If you want to see how much media factors into the lives of millennials, look no further than the latest Brand Intimacy Report.Independent agency MBLM, which is just out with its 2017 report, said its ranking is the "largest study of brands based on emotions." And this year, 93-year-old Disney tops the list. 

The Most Engaging Brand Content of 2016, Month by Month

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]

Disney Is Folding Maker Studios Into Its Media Arm

Two years after it acquired the millennial-focused digital video network Maker Studios, Disney is folding the company into its media arm and moving the head of the studio to a new position.

The New Star Wars Movie Just Added a Healthy Dose of Twitter Marketing in Theaters

Here's the latest example of Twitter being everywhere in the media: The microblogging platform has teamed up with Disney and National CineMedia, which is in 1,600 theaters, to show tweets about the upcoming Rogue One: A Star Wars Story.

These Were the Hottest TV Shows and Networks of 2016

Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which […]

How Disney Maintains a Strong Relationship With Its Millennial Audience

Disney's brand doesn't want to be a tale as old as time. Thanks to creative thinking, adapting to new technology, and acting from an authentic point-of-view, Disney has been able to keep up with every age group of its fans.

Infographic: Here’s How Much Engagement Brands Got From Back-to-School Social Posts

Now that the back-to-school frenzy has died down, Origami Logic, a marketing analytics company based in Mountain View, Calif., reviewed the engagement that brands received from

Viceland’s Ratings Are Less Than Half Those of the Tiny Network It Replaced

When Viceland launched in February, the network struck an agreement with Nielsen to keep its ratings private for six months. Shortly before that window is set to lapse, the first look at those Nielsen ratings are out, revealing that while the audience is a lot younger than that of the channel it replaced, H2, it's also a lot smaller.

Facetime: The GOP Convention and Other Media Shindigs

From The Republican National Convention in Cleveland to red carpets in Los Angeles, media stars were everywhere this week, celebrating premieres, launches and summer.