Deep Focus

Deep Focus Names New U.S. Creative Leader, Looks to Compete With More ‘Traditional’ Agencies

Deep Focus has found its new creative leader after a long search. This week the Engine Group agency named former Wunderman executive vice president John Reid as its U.S. chief creative officer, overseeing a network that includes offices in New York, Los Angeles and San Francisco. He began the job this week in Manhattan and reports directly to CEO Ian Schafer.

Why Marketers and Media Firms Are So Excited About Addressable Advertising


Fabio Plays With an Epic Toaster in New I Can’t Believe It’s Not Butter Ad

Mornings are suddenly a lot more exciting, thanks to pieces of toast with pictures of Fabio on them, all because of I Can't Believe It's Not Butter.

Here’s How Snapchat Became Such a Hot Platform for Digital Marketers in So Little Time

Considering how Snapchat now arguably holds the claim for digital marketing's hottest real estate, it's hard to believe that it was only 15 months ago that the platform's first paid ad ran for the Universal Pictures horror flick Ouija.

Infographic: Why Millennials Are Losing Interest in Banks

Millennials have a reputation for favoring borrowing over buying—they'd rather rent homes and lease cars than take on mortgages or car loans. Now, members of the borrower generation say they're straying from the largest likely lender: banks.

It Has 7,000 Employees in 175 Offices, but What Is Wunderman?

Each day, Wunderman sets to work trying to define the image of brands like Coca-Cola and Xbox. But in the process, the globe-spanning agency hasn't always stopped to define Wunderman itself.

Infographic: Gen Z and Millennials Want Different Things From Brands

Millennials believe email marketing is more acceptable than do their Gen Z counterparts, according to the latest edition of Deep Focus' Cassandra Report. But Gen Z—the younger of the two so-called "digital native" generations—is much more tolerant of online advertising on the whole.

How Lay’s Is Adding More Social Zest to Its Popular Flavor-Creation Campaign

Now in its third year, Lay's is using its annual Do Us a Flavor campaign to capitalize on social chatter with a clever (and highly orchestrated) real-time marketing plan.

Drones Are Creating Social Video Buzz From Cali to Cannes

Dave Anderson, president of Captain Dave’s Whale Watching & Dolphin Safari, already had the video and social media chops to attract hundreds of thousands of YouTube views for his boat tours in Dana Point, Calif.

Pernod Ricard Taps Deep Focus for Olmeca Altos Tequila

Pernod Ricard has hired Deep Focus to lead global and U.S. marketing for its Olmeca Altos tequila brand.