Our First Arc Awards Winners Represent the Best in Branded Storytelling
Brand Marketing
Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons [...]
Steven Tyler Rocks a Candy-Covered Microphone in Lead Up to Skittles’ Super Bowl Ad
Creativity
If you love Skittles and Aerosmith, have we got good Super Bowl news for you. The veteran rock band's iconic frontman, Steven Tyler, always had What It Takes, and now [...]
This ‘Returnship’ Eases People’s Transition Back to Agency Jobs After Years Away
Brand Marketing
Sue Vering was an associate creative director at DDB Chicago when she left in 1998, ultimately taking seven years off from the ad business to raise her daughter, get involved [...]
Skittles Gives a First Taste of Its Super Bowl Ad Featuring a Town Brawl
Brand Marketing
Even though Seattle Seahawks' Marshawn Lynch will have a lot of visibility on the Super Bowl playing field on Feb. 1, don't look for him in Skittles' commercial debut in [...]
Ad of the Day: McDonald’s Films the Craziest Soccer Trick Shots Ever … and They’re Real
Brand Marketing
For every big-budget advertising opus timed to the World Cup (I'm looking at you, Nike and Samsung), there are always a few real gems that don't sh
DDB’s Digital Exec on Creating for Instagram and Lovin’ It
Performance Marketing
DDB’s Azher Ahmed is a part of the creative team working for brands like State Farm Insurance (consumers might recall the “discount doublecheck”) and he is at SXSW talking with [...]