Chrysler Selects DDB Chicago as Creative Agency of Record on Its Jeep and Alfa Romeo Brands

Omnicom shop produced one of Jeep's two Super Bowl ads

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FIAT Chrysler Automobiles confirmed today that it has chosen DDB Chicago as creative agency of record for its Jeep and Alfa Romeo brands, effective immediately. There was no formal review.

A client spokesperson tells Adweek, "FCA US LLC has selected DDB Chicago as the lead creative agency for the Jeep and Alfa Romeo brands. As the agency of record, DDB Chicago will be responsible for Jeep and Alfa Romeo brands U.S. advertising programs."

Today's announcement confirms a report that ran last month on Adweek Blog Network's AgencySpy regarding the Jeep business and follows last week's news that the parent company would end its six-year partnership with brand agency of record Wieden + Kennedy.

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