Ad of the Day: McDonald’s Films the Craziest Soccer Trick Shots Ever … and They’re Real

World Cup wonders

For every big-budget advertising opus timed to the World Cup (I'm looking at you, Nike and Samsung), there are always a few real gems that don't show any soccer stars at all. 

McDonald's and DDB Chicago bring us a case in point with "Gol!," the chain's two-minute celebration of trick shots, fancy footwork and surprising skill. Created largely to drive traffic to the brand's augmented reality game built around specially redesigned fries packaging, the ad itself is a charming display of largely unknown talent drawn from around the world. 

While many YouTube commenters are quick to dismiss the shots as fake, the creators assure us it's absolutely legit. "I can confirm there was no CGI used on the film," a spokesperson for DDB said. "It was definitely all trick shots by those people."

A few of the more noteworthy appearances come from dextrous Argentine model Fiorella Castillo (the woman in the black dress and heels) and the multisport trick shotters from How Ridiculous. What's especially refreshing for such a product-driven brand is what you don't see: hamburgers.


Client: McDonald's

Agency: DDB, Chicago

Executive Creative Director, DDB Chicago: Tony Malcolm

Executive Creative Director, Europe, APMEA: Richard Russell

Senior Vice President, Creative Director, Art Director: Alex Braxton

Senior Vice President, Creative Director, Copywriter: Alistair Robertson

Vice President, Creative Director, Copywriter: Geoff McCartney

Associate Creative Director, Art Director: Warren Frost

Executive Director of Integrated Production: Diane Jackson

Vice President, Executive Producer: Jon Ellis

Production Manager: Kelly Lenthe

Senior Vice President, Global Group Account Director: Tom Browning

Account Executive: John Somerville

Agency: The Marketing Store

Executive Creative Director: Chris Schipke

Vice President, Creative Director: Julio Desir

Art Directors: Zulema Orozco, Alice Xiao

Art Buyer: Peter Javier

Account: Ed Lancaster, Meredith Cull, Kathleen Ryan

Strategy: Burr Gavin

Brand Partnerships: Steve Perlman

Production: Smuggler

Director: Henry Alex Rubin

Editing: Whitehouse

Post Editor: Matthew Wood

Assistant Editor: Caleb Hepler

Executive Producer: Dan Bryant

Producer: Dawn Guzowski

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