DDB’s Azher Ahmed is a part of the creative team working for brands like State Farm Insurance (consumers might recall the “discount doublecheck”) and he is at SXSW talking with clients about digital strategies.
Also, DDB parent company Omnicom Group, which is merging with Publicis Groupe, just signed a deal worth $40 million to market brands on Instagram. Who better than Ahmed to discuss the potential for such emerging marketing platforms? He helps run McDonald’s Instagram account, and is experimenting with different ways to engage users there.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in