content strategy

The Slide That Launched a Thousand Arguments at Cannes

The slide was always meant to be provocative, but it wasn't originally intended to be quite so vulgar. "When I first saw it, it had 'F*** Briefs,' " recalled Nick Law, the global creative chief at R/GA. "And I said, 'Just spell it out.' "

What 27 Years of Kung Fu Taught PJ Pereira About Good Marketing Strategy [Video]

Agencies love to spend weeks or even months creating a strategy for each marketing campaign, but does this approach still work in a real-time world where consumer reactions and unexpected events can foil the best-laid plans in an instant?

Why Companies Need a Head of Content Strategy, Creation and Distribution


Contently Introduces Online Magazine to Cover Content Marketing

Contently is launching an online magazine focused on the very topic the company cares about most: content marketing.

Ogilvy Names Head of Content Strategy

Jonathan Sackett is taking his digital chops to Ogilvy & Mather. After 14 months as chief digital officer at DDB in Chicago, Sackett is assuming a North American role at Ogilvy: managing director of content strategy. The position is new and designed to help marketers develop new channels for building their brands.