Are You Taking a 360 Degree View of Content Marketing?
Performance Marketing
Creating content that relates to customers and builds engagement has consistently been the top challenge for marketing departments. Many marketers feel like they're just shooting in the dark in terms [...]
Before Publishers Can Unlock Reader Revenue, They Need to Convert Unknowns
As publishers move to monetize their audiences directly, audience relationships become more important than ever. While publishers invest in targeting and personalization technology that uses data to build these relationships, [...]
No Longer Just Purveyors of Ad Space, Publishers Must Learn to Sell Their Content Expertise
Forrester predicts that 2018 will be the year that the display advertising bubble bursts, and that brands will significantly reduce their ad spend. In a recent report sharing 2018 forecasts, [...]
Do You REALLY Know Your Digital Audience? The Data Might Surprise You.
Writers for niche websites often perch at their keyboards with a pre-conceived notion of who they’re writing for: avid readers and returning visitors who want detailed info that borders on [...]
The Digital and Content Team: Is Splintering a Verb?
Performance Marketing
In this post we explore the organization of a digital and content team, which we will call “the digital team," and may include the designers and producers of the website [...]
Killer Content Strategy in 2 Hours
Performance Marketing
To efficiently get your team to a killer content strategy you need a common framework that can be applied to all your content decisions, as well as a simplified planning [...]