Commercials

How to Make Sure Your Branded Content Isn’t Really Just an Ad

Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam.

Microsoft Gives a Nod to Boyhood With New Windows 10 Ads Featuring Ethan Hawke

Ethan Hawke is helping Microsoft introduce the new Windows 10 to the world. The Boyhood star is the voice of the new TV campaign that launches today ahead of the big Windows 10 rollout starting July 29.

Advertisers Can Finally Boogie Again With the Disco Hit Y.M.C.A.

It's been 38 years since it was written, 26 years since it was in the top 10 and four years since it became the center of a contentious international court battle. Now, the song that became a staple of the disco era, and an anthem for an entire generation of gay men, is back.

A Boy and a Teacher Are Featured in Microsoft’s Super Bowl Ads

In perhaps the latest pre-release of Super Bowl ads, Microsoft this afternoon unveiled two spots just hours before kickoff.

Nationwide Will Air 2 Very Different Ads During the Super Bowl

As it turns out, Nationwide's appearance during the Super Bowl will be a double feature.

Ready for Real-Life Pac-Man? Here’s Bud Light’s Full Super Bowl Ad

The pre-game release of big-ticket Super Bowl ads has picked up steam with the unveiling of Bud Light's 90-second "Coin." The new "Up for whatever" installment drops an unsuspecting guy into a life-size game of Pac-Man.

Nest Isn’t Just Smart and Sleek, But Funny Too, in First TV Ads

The connected-home company, Nest, is about to air its first TV commercials, a series of four humorous spots that show off the company's smart thermostats, smoke alarms, Web cameras, etc. Google owns Nest, competing for the growing interest in smart devices controlled by mobile phones.

Robin Williams Left a Legacy of Humor and Humanity in Ads

“The powerful play goes on and you contribute a verse.”

Adweek’s Top 5 Commercials of the Week

This week, girls rule with a powerful spot from Pantene urging women to stop mortgaging their authority with overuse of the phrase "I'm sorry," and a period piece with a precocious pre-teen sets a new humor benchmark for menstrual marketing. 

Data Points: Social Savior

With all the DVRing and ad-skipping going on, social TV apps offer the promise that the chance to chat in real time with fellow fans can lure people back to live TV (and the commercials). But is social TV generating more involvement with the ads or just a distraction?