Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam.
Ethan Hawke is helping Microsoft introduce the new Windows 10 to the world. The Boyhood star is the voice of the new TV campaign that launches today ahead of the big Windows 10 rollout starting July 29.
It's been 38 years since it was written, 26 years since it was in the top 10 and four years since it became the center of a contentious international court battle. Now, the song that became a staple of the disco era, and an anthem for an entire generation of gay men, is back.
In perhaps the latest pre-release of Super Bowl ads, Microsoft this afternoon unveiled two spots just hours before kickoff.
The pre-game release of big-ticket Super Bowl ads has picked up steam with the unveiling of Bud Light's 90-second "Coin." The new "Up for whatever" installment drops an unsuspecting guy into a life-size game of Pac-Man.
The connected-home company, Nest, is about to air its first TV commercials, a series of four humorous spots that show off the company's smart thermostats, smoke alarms, Web cameras, etc. Google owns Nest, competing for the growing interest in smart devices controlled by mobile phones.
This week, girls rule with a powerful spot from Pantene urging women to stop mortgaging their authority with overuse of the phrase "I'm sorry," and a period piece with a precocious pre-teen sets a new humor benchmark for menstrual marketing.
With all the DVRing and ad-skipping going on, social TV apps offer the promise that the chance to chat in real time with fellow fans can lure people back to live TV (and the commercials). But is social TV generating more involvement with the ads or just a distraction?