Microsoft Gives a Nod to Boyhood With New Windows 10 Ads Featuring Ethan Hawke

An OS for the next generation

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Ethan Hawke is helping Microsoft introduce the new Windows 10 to the world. The Boyhood star is the voice of the new TV campaign that launches today ahead of the big Windows 10 rollout starting July 29.

Windows upgrades are always a big event for Microsoft, which has been doing them for more than 30 years. This latest operating system is meant to reposition Microsoft in a multidevice world, helping its users navigate from tablets to desktops to the Xbox with a smooth software experience and easy access to apps.

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