Roni Robbins


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    Allison Williams Plays Peter Pan in NBC’s Next Live Theater Show

    TV / Video

    Allison Williams has traded in the long tresses and glam style she flaunts on HBO’s Girls for the boyish charm of Peter Pan, NBC’s second installment of live TV theater, and today we have evidence to prove it.

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    Yahoo Style Arrives in Time for Fashion Week

    Digital

    Yahoo Style debuts today, just in time for a peek at New York Fashion Week.

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    Snuggle, Jockey, Jolly Time Get Nostalgic in New Ads

    Brand Marketing

    Vintage. Classic. Throwback Thursday (#tbt). Flashback Friday (#fbf). It’s hip to be nostalgic these days.

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    Pluto.TV Expands Its Lineup of Web Channels, Including Complex Media

    Digital

    Pluto.TV, a Web video hub with more than 100 channels, has added content partners to its lineup—Complex Media, Fullscreen, HitFix, Popsugar and SpinMedia.

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    McDonald’s Not So Golden With Millennials

    Brand Marketing

    McDonald’s knows it has an image problem, especially with millennials.

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    T-Mobile Recruits Its Own Customers in Latest Attack on Rivals

    Digital

    T-Mobile is looking to take advantage of Sprint's broken "Framily," encouraging its customers to recruit rival customers with the promise of faster data for free for a year.

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    JWT N.Y. Hires Marta La Rock as Executive Planning Director

    Brand Marketing

    JWT New York has hired Marta La Rock as executive planning director to handle strategic planning on Royal Caribbean and lead cross-agency integration for JWT parent WPP.

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    Study: Display Ads Trump TV at Brand Awareness for Insurers

    Brand Marketing

    Update: The original version of this story wrongly suggested that display ads were nine times more likely to lead to coversions compared to TV.

    Insurance companies may want to consider advertising online rather than spending their money on the traditional TV spot.

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    Sharlto Copley and Michelle Forbes Will Star in PlayStation’s Powers

    TV / Video

    Sharlto Copley will star as the lead in Powers, Sony PlayStation Network’s first foray into original programming.

    This is a Profile

    Craig Ferguson May Get a New Talk Show

    TV / Video

    Not only is Craig Ferguson not going away, but he's also showing up everywhere now. As predicted, Ferguson may return to the talk show circuit soon after he steps down as host of CBS' The Late Late Show in December.