Roni Robbins

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Allison Williams Plays Peter Pan in NBC’s Next Live Theater Show

Convergent TV

Allison Williams has traded in the long tresses and glam style she flaunts on HBO’s Girls for the boyish charm of Peter Pan, NBC’s second installment of live TV theater, [...]

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Yahoo Style Arrives in Time for Fashion Week

Performance Marketing

Yahoo Style debuts today, just in time for a peek at New York Fashion Week.

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Snuggle, Jockey, Jolly Time Get Nostalgic in New Ads

Brand Marketing

Vintage. Classic. Throwback Thursday (#tbt). Flashback Friday (#fbf). It’s hip to be nostalgic these days.

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Pluto.TV Expands Its Lineup of Web Channels, Including Complex Media

Performance Marketing

Pluto.TV, a Web video hub with more than 100 channels, has added content partners to its lineup—Complex Media, Fullscreen, HitFix, Popsugar and SpinMedia.

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McDonald’s Not So Golden With Millennials

Brand Marketing

McDonald’s knows it has an image problem, especially with millennials.

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T-Mobile Recruits Its Own Customers in Latest Attack on Rivals

Performance Marketing

T-Mobile is looking to take advantage of Sprint's broken "Framily," encouraging its customers to recruit rival customers with the promise of faster data for free for a year.

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JWT N.Y. Hires Marta La Rock as Executive Planning Director

Brand Marketing

JWT New York has hired Marta La Rock as executive planning director to handle strategic planning on Royal Caribbean and lead cross-agency integration for JWT parent WPP.

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Study: Display Ads Trump TV at Brand Awareness for Insurers

Brand Marketing

Update: The original version of this story wrongly suggested that display ads were nine times more likely to lead to coversions compared to TV. Insurance companies may want to consider [...]

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Sharlto Copley and Michelle Forbes Will Star in PlayStation’s Powers

Convergent TV

Sharlto Copley will star as the lead in Powers, Sony PlayStation Network’s first foray into original programming.

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Craig Ferguson May Get a New Talk Show

Convergent TV

Not only is Craig Ferguson not going away, but he's also showing up everywhere now. As predicted, Ferguson may return to the talk show circuit soon after he steps down [...]