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In perhaps the latest pre-release of Super Bowl ads, Microsoft this afternoon unveiled two spots just hours before kickoff.
The tech giant used in-house marketing personnel as well as outsiders to create the two real-life vignettes, "All Aboard the Brilliant Bus" and "Braylon O'Neill." (Microsoft declined to further identify who contributed to the spots but they do not involve new IPG agencies like McCann Erickson.) The work continues the empowerment message featured in last year's Super Bowl ad, which was also largely created in-house.