Chobani Gets Sued in a Case That Hinges on a Tweet
Brand Marketing
Chobani and its agency Droga5 are being sued by inspirational author Dov Seidman, who is claiming the yogurt infringed on his trademark while lifting core concepts from his 2011 book, [...]
Droga5 Grows Its Chobani Business
Brand Marketing
Chobani has expanded its relationship with Droga5 to include social and digital responsibilities, three months after the agency assumed a lead creative role.
Chobani Will Make Its Super Bowl Ad Debut in 2014
Brand Marketing
Chobani, a brand largely credited with sparking America's recent obsession with Greek yogurt, plans to expand its brand reach even farther with its first-ever Super Bowl ad appearance in 2014.
How to Get Americans to Think of Yogurt Beyond Breakfast
Brand Marketing
Specs Who Peter McGuinness Age 43
What Makes a Brand Genius?
Brand Marketing
True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of [...]
Adweek’s 2013 Brand Genius Awards
Brand Marketing
A generation ago if you asked a marketing chief to describe effective branding, he or she might have talked about a good TV spot or in-store promo. But ask winners [...]