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True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of time but was in want of renewed energy and an infusion of verve.
At the same time, staff writer Robert Klara was dazzling with his new Perspective column. His deep-dive reporting and institutional knowledge of brands ranging from Chanel No. 5 to La-Z-Boy recliners was impressive enough to warrant Robert getting the ultimate newsroom courtesy: a nickname.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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