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Website design and management service Squarespace confirmed to Adweek today that it will be a national advertiser in this year's Super Bowl.
Amid a field of global brands and top-tier ad agencies, Squarespace will be a a bit of an outlier, with limited national awareness and a spot produced entirely in-house. The ad was created by a team led by the company's chief creative officer, David Lee, who previously served as TBWA Worldwide's digital executive creative director.
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