Adweek’s 2013 Brand Genius Awards

A generation ago if you asked a marketing chief to describe effective branding, he or she might have talked about a good TV spot or in-store promo. But ask winners of the 2013 Adweek Brand Genius Awards, and here's some of what you'll hear: "an authentic, compelling social experiment," "an approach that's a bit disruptive," "being comfortable with feeling uncomfortable." Marketing has broken through the old boundaries, and one thing is certain: It took risk-taking, visionary individuals like these to get it there. The 10 Brand Genius honorees—plus this year's Brand Visionary, who is saluted for a career's worth of creating successful brands—represent stories and results that are real, and serve as evidence that the definition of marketing is limited only by the sharpest minds who practice it. —Robert Klara