Ad of the Day: Why Chobani Got Real on the Most Fake Night of the Year

Taking 'How Matters' to the Oscars

Pitching the virtues of "real" is an intriguing marketing choice on Oscar night, the fantasy industry's biggest Botoxed evening of the year. Then again, contrast is the underlying theme of Chobani's new ad from Droga5, promoting Simply 100, the Greek yogurt's entry into the light-yogurt segment.

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