Cannes Lions

The Inside Story of How McCann New York’s ‘Field Trip to Mars’ Came Together

It was at around 2 o'clock in the morning that Josh Grossberg landed on Mars.

Why Brands Are Building Their Own ‘Museums’ Where Immersion Is the Price of Entry

Cheesebraham Lincoln. Locheese Monster. Statue of Libercheese.

How to Win a Cannes Media Lion in 2017: Insider Advice From a First-Time Juror

Even the most experienced Cannes Lions attendee doesn't really know what to expect when she or he is a judge for the first time. I'd heard the stories, of course: long days, locked away in windowless rooms, headphones on, reviewing hundreds of entries. Would it be exhilarating? Would it be fun? Would I be glad I'd done it? 

REI’s Anti-Black Friday Campaign #OptOutside Wins the Titanium Grand Prix at Cannes

CANNES, France—The 2016 Cannes Lions International Festival of Creativity jury chose REI's #OptOutside as the winner of the Grand Prix prize in the festival's final Titanium Lions category.

This Radio Industry Legend Is Now Transforming the Podcasting Scene

CANNES, France—Norm Pattiz has been called the Prince of Podcasts, but after a quick survey of his four-decade career, the Wizard of Wireless may be a more apt nickname.

Why Wrestling’s Biggest Brand Came to Cannes (and Why It Fits Right In)

 

Martha Stewart Is a Hit at Cannes Thanks to Her Epic Tweets

Even for the famously oversubscribed Martha Stewart, this has turned out to be a crazy busy week.

3 Keys to Bringing a Global Campaign to a Local Market

CANNES, France—How does a global marketer like Unilever put the focus on the individual consumer? At scale, of course. "We have gone from mass marketing to mass customization," said Keith Weed, the chief marketing and communications officer of the CPG giant, at a Cannes Lions talk with the lofty title "The Future of Marketing."

2 Female Agency Creatives Are Trying to Track Down the ‘Original Peggy Olsons’ at Cannes

Last year, after winning their first Cannes Lion, a pair of creatives from Mcgarrybowen in London, Holly Fallows and Charlotte Watmough, started a movement called Cannes Lionesses to champion female creatives at Cannes. This year, the women are back, an

What Powers Creative Excellence at Cannes? Oftentimes, It’s Envy

If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised glare of "invidere" (Latin for "to look with malice").